Mango PR is Appointed as UK PR Agency to Launch Cottonmill Spa at Sopwell House
Mango PR has been appointed by luxury hotel Sopwell House, in Hertfordshire, to handle the PR and communications for the launch of their exceptional new world-class spa, Cottonmill. The appointment marks an exciting period for Sopwell House, as the hotel prepares to open this £14 million, three-story, state-of-the-art, Private Members’ Spa in Summer 2019.
Cottonmill will be an elegant yet dynamic new spa concept, combining the serenity of a spa with the exclusivity of a club – the first of its type in the UK.
A unique and exclusive new sanctuary, Cottonmill is focused on building a tightly-knit likeminded community in a social setting – a place where people and the psychology of belonging have been put first, offering exclusive benefits and personalised service in a warm and welcoming environment. Sopwell House have travelled the globe to handpick the best elements from the world-renowned spas and independent treatment centers, adding their own innovative concepts to curate a cutting-edge environment and treatment menu for guests and members alike.
Built around the innovative proposition of ‘Indulgence Therapy’, members can choose to indulge in the stylish open spaces with friends, including the members’ lounge and all-day dining concept, or to step away from it all and try some performance enhancing or pampering therapy, soaking up the beautiful light-filled interiors and the landscaped Spa Garden. Through it’s easy indoor/outdoor flow, the setting evokes a sense of barefoot luxury and escapism, right in the heart of the English countryside.
Within the private members’ spa, there is an inner sanctum, called ‘The Club’ at Cottonmill. Here, there are a number of additional spaces, facilities, events and benefits, which can only be accessed exclusively by a select few.
Rafi Bejerano, Director of AB Hotels, commented, “We are extremely pleased to have the highly regarded Mango PR on board at Sopwell House. The concept we have created is the first of its kind in the UK and so it is crucial to have a highly skilled and experienced PR team to help us communicate this exciting story and unique proposition in the right way.”
Mango PR will be responsible for executing a creative PR campaign, to build awareness and understanding of the brand and its unique offering in the marketplace across UK. Of the appointment, Mango PR Director and Co-Founder Sarah Curra commented, “We are delighted to have been appointed by Sopwell House for this much-anticipated launch. Cottonmill is far more than a spa – it’s a cutting-edge concept that is marrying both indulgent therapies and member engagement. Our campaign is designed to bring the story of Cottonmill to life, focusing on its many exclusive and interesting elements in order to showcase its position as one of the most exciting developments in the wellness sector in 2019.”