Tenuta di Murlo Appoints Mango PR As UK Agency

Mango PR has been appointed by Tenuta di Murlo to handle its PR and communications within the UK.

A private estate stretching over thousands of hectares, with views of the forest, olive groves and woodland, Tenuta di Murlo offers the ultimate Umbrian countryside retreat, comprising of five luxury villas, two cottages and one apartment. Guests can benefit from both the privacy and independence of a self-catered holiday and the five-star services of a luxury hotel, with access to the Estate’s exclusive restaurant, Il Caldaro, the 18-hole championship Antognolla golf course, spa treatments, housekeeping, and seasonal activities.

The Murlo Estate is one of the most exclusive private country estates in Umbria, owned by the same Carabba Tettamanti Radziwill family for generations, and steeped in a rich history. The origins of the Estate trace back more than two millennia to the so-called Murlo Cerchiaia – a mountain top fortification dating back to proto historic times. There is also a connection between the name ‘Murlo’ and the Etruscan area, suggesting that the area in which the castle is located was at one time inhabited by people from this ancient culture. The oldest part of the Murlo castle is the imposing square tower dating back to the 11th century.

Mango PR will be responsible for executing a creative campaign, to build awareness and understanding of the brand and its unique offering in the marketplace. The brief spans the entire collection of villas, cottages and apartment on the Estate.

Of the appointment, Mango PR Director and Co-Founder Lucinda Buxton commented, “We are thrilled to have been appointed by Tenuta di Murlo. The villas and cottages are full of character, history and style, from the breathtaking views to the wonderful food at the restaurant, and the awe-inspiring panoramic of the Umbrian countryside. Our campaign is designed to enhance these qualities and bring them to the attention of the next generation of guests.”

The news marks an exciting year ahead for Tenuta di Murlo, including investment in a new villa, Villa Penna, which will open in summer 2019. Villa Penna will be the crown jewel of the Murlo Estate, with four double bedrooms with private bathrooms, each room elegantly and lovingly refurbished. Beautiful marble bathrooms and intricate details will be abundant in the bedding and furnishings. Guests can enjoy enthralling views of the Umbrian countryside and a large infinity pool, with a new pool house alongside – the perfect place for an aperitif at sunset. In addition, two new outdoor dining areas will be introduced including a special space under the century old oak tree for al fresco dining with a pizza oven, as well as a small ‘piazza’ between the medieval buildings with a wooden pergola.

 

For further information, please contact Account Director, Lara Good at Lara.good@mangopr.com

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