Mango PR Appointed Global Agency for Millennium Hotels and Resorts
Mango PR has been appointed as PR agency of record for Millennium Hotels and Resorts within the UK and U.S. markets, working in partnership with Glodow Nead Communications for North America. Mango PR is also working with Millennium Hotels across South East Asia and Greater China, implementing a full global campaign across these major regions.
Millennium Hotels and Resorts are a global hospitality group with a portfolio of more than 136 hotels across Asia, Australasia, Europe, the Middle East, and North America. The groups 40,000 rooms sit in the world’s most attractive destinations, including New York, Los Angeles, London, Paris, Dubai, and Singapore.
Millennium Hotels and Resorts offer a range of choice for guests with four brand collections: Leng’s Collection, authentic and elegant; M Collection, expressive and urban; Millennium Collection, the global traveller’s choice in gateway cities and Copthorne Collection, comfortable with an affordable price tag.
Millennium Hotels and Resorts range from the historic, such as Grand Millennium, Dubai and the Millennium Biltmore Los Angeles, to the cosy and comfortable offering of The Bailey’s Hotel London. Unique experiences are key to the group’s offering and guests can make the most of an immersive Hudson Theatre partnership at Millennium Broadway New York Times Square and Millennium Premier New York Times Square, and access to once-in-a-lifetime football access when staying at The Chelsea Harbour Hotel.
Mango PR will be responsible for both a corporate and hotel level campaign, tasked with building awareness and understanding of the brand and its multi-faceted offerings in the marketplace.
Of the appointment, Mango PR CEO and Co-Founder Sarah Curra, commented, “We are thrilled to work with such a prominent leader in the hospitality world as Millennium Hotels & Resorts. From a robust hotel pipeline, loyalty programmes and member rewards, to partnerships with leading likeminded brands and new destinations and openings, this is a hotel group that never stops moving and growing. We can’t wait to get the word out.”
“As a dynamic and ever-growing global hotel group, we are excited to be collaborating with Mango PR for all public relations moving forward. Mango shares our passion for the hospitality industry and our drive to deliver exceptional experiences around the world, and with so many hotel and brand stories in 2019, we are looking forward to expanding our footprint in the global media market and working together on many projects and initiatives,” says Franck Kermarrec, Millennium Hotels & Resorts, Chief Marketing Officer.
Additionally, Mango PR will lead on social media and digital campaigns for Millennium, a group that continues to update its offering and outreach in an increasingly tech-led industry, in order to stay ahead of the game and pioneer new and innovative ways of working and travelling for their guests.