Mango PR heads to Bali for Further East

Mango PR will be in Bali next week for Further East, the luxury travel trade show organised by Beyond Luxury, the creators of PURE Marrakech, LE Miami and We Are Africa.

Further East is Asia’s first immersive event dedicated to luxury travel in Asia.  It aims to be the region’s beating heart for native top-end providers looking to meet Asia-specialist buyers from around the world.

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Further East will be a celebration of the continent’s beauty, culture, mystical allure and will only showcase all that is uniquely Asian in a truly relevant context.

With our Southeast Asia HQ in Singapore, Greater China HQ in Hong Kong, and our footprint across China and Asia via our local offices and affiliates, we’re thrilled to be the exclusive PR partner for this four-day festival of events. Lucinda Buxton, Co-Founder & Director; Jerome Leroux; Managing Director Greater China and Jennifer Dembitz, Director Singapore will all be attending.

We are particularly looking forward to AWAKEN, the Further East ‘un-conference’ – an inspiring space where hospitality’s senior players come to open their mind, nurture their business and channel the unique spirit of Asia.  There will be a brilliant range of speakers – and we are playing our part in it, too.

On the opening day, Monday 12 November at 3:50pm, Mango will lead a panel discussion on the Discuss Stage, the subject being How to Crack China’s Luxury Travel Market.

Our MD for Greater China, Jerome Leroux is a recognised expert on the luxury, travel & tourism sectors in Greater China – having lived and worked there – and he will be sharing his insights on how to demystify the Chinese luxury travel market. He will be joined by industry reporter Nancy Huang.  A former Senior Features Editor at Condé Nast Traveler China, Nancy looks at trends shaping the Asian luxury travel space – and what aspirational brands can learn from them.

Rick Xie is the chief product officer at ZANADU, China’s premiere invitation-only travel website.  Unlike other Chinese travel websites, ZANADU provides Chinese consumers with visually appealing and educational access to the world’s most beautiful hotels, as well as marketing for its 100+ member hotels.  Rick is an expert in high-end Chinese outbound travel who believes that the significance of travelling lies in experiencing different lives.  ZANADU offers Chinese travellers a hand-picked selection of the best places to stay and exclusive, tailored VIP trips.

 

Then on Wednesday 14 November at 10.35am, Jerome will lead an express workshop at Alila Seminyak, entitled Weibo, WeChat, WTF? Top 10 Digital Platforms in China – and provide attendees with an overview of China’s all important B2B and B2C platforms, both well- established ones and the latest start-ups that are shaking up the China market and changing consumer behaviour.

We’re also looking forward to seeing some of our clients at Further East, including Cheval Blanc Randheli, The Maldives; Alila Hotels & Resorts; The Siam, Bangkok; The Warehouse Hotel, Singapore; and the luxury river cruise company Aqua Expeditions, with vessels on the Mekong and Amazon rivers.

We’re looking forward to an inspiring few days.  If you’re coming to Further East and want to meet us, please contact lucinda.buxton@mangopr.com  M +44 7711044063.

More information on Further East can be found HERE.

 

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