Bankside: building a gamechanger hotel
This month, the Mango UK team was successfully appointed as lead agency for Bankside, a cutting-edge new hotel client.
Bankside, a design-forward hotel for London, opens in September 2018 on the South Bank of the Thames, just minutes from the City and close to some of the capital’s best loved landmarks – Tate Modern, the National Theatre and Borough Market.
Mango is devising a dynamic multi-channel communications strategy to support all key development stages up until the official launch and beyond – including tactical SEO and content marketing. Our integrated PR and social media campaigns will showcase Bankside’s innovative community initiatives, as well as the facilities and experiences designed to delight the hotel’s guests.
The insider’s view
Situated in one of the Capital’s most creative and dynamic neighbourhoods, just minutes form the City, the hotel features modern mid-century interiors with subtle connections to the artistic heritage of its surroundings. In addition to 161 airy-residential style rooms, Bankside will offer a creative space with live-work lounges, ‘white cube’ gallery space, and a restaurant and bar with outdoor terrace serving a relaxed seasonal menu. Co-working and inspiring meeting spaces will blend the latest technology with contemporary and flexible environments. Sustainability is at the core of Bankside with an aim of zero to landfill as a key initiative.
The six-storey glass building that houses Bankside is part of the striking One Blackfriars development from award-winning architect Ian Simpson. Its contemporary exterior lines belie the timeless interiors by film set producer-turned-interiors architect, Dayna Lee of Powerstrip Studios. Here, a mid-century modern aesthetic is balanced by an eclectic mix of bespoke furniture and art that celebrates local craftmanship and heritage. Bankside’s light-filled spaces have been thoughtfully curated to deliver a residential feel.
‘We wanted to create a genuine boutique hotel for the modern mindset, with calm rooms and creative public spaces that reflect the vibrant, history-steeped community of SE1,’ states Dayna Lee. ‘We’ve had fun celebrating the local artistic community including post-kiln pottery drying racks for shelves, kid-leather-covered furnishings conjuring an ‘art school’ experience and punctuating these with lots of luxurious, custom-made features.’
- Address: Bankside Hotel, 2 Blackfriars Rd, London SE1 8NY
- Rates: From £260.00
- Architects: Ian Simpson of Simpson, Haugh and Partners
- Interiors: Dayna Lee, Powerstrip Studio
- Developers: St George, Berkeley Group
- Owners: Bankside is a joint venture between Amerimar Enterprises and Realstar
- Operators: Amerimar Enterprises
- Rooms: 161 stylish rooms including seven suites.
- Events: white cube function space on the B1 Level with 120 theatre style
- Restaurant and bar – 78-cover restaurant, al fresco terrace dining space, bar, lounge/tea area overlooking the lobby
- Fitness: fully equipped gym