Category: How to…

UK Hotels: 5 ways to drive direct bookings 2018

Who’s already getting anxious about how to rev up revenue streams for Q1 of 2018?  Smart hoteliers know that it pays to be prepared for the period when bountiful volumes of Christmas revelers and New Year detoxers have left the building and ‘winter’ really begins to bite. For hoteliers, direct bookings have never been more […]

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How to bridge the social media skills gap

Are you or your sales and marketing teams struggling to keep up with ever-changing social media tools or unsure how to leverage social channels effectively? If so, you’re not alone. In fact, the ‘social media skills gap’ is has become a major point of concern. In a Harvard Business Review survey, only 12 percent of […]

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Celebrity influencer marketing: how to find the face that fits

Looking for the hottest name for your latest influencer marketing campaign? Do you know who’s who? Traditionally, the word ‘celebrity’ was synonymous with A-list stars and major movers and shakers; reserved for the likes of actors, musicians and professional athletes. However, the rise of reality television stars and the growing culture of bloggers, vloggers and […]

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How to plan a successful PR event

Organising and executing a PR event that gets people talking for all the right reasons is no mean feat. It requires careful planning and detailed management of a diverse range of aspects from venue selection through to budget management. The devil really is in the detail… Below are our top tips to help you pull […]

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How to… embrace the Olympic spirit!

As the athletes at the Rio 2016 Olympic Games battle it out for the final medals this week, we’re ready to help celebrate Team GB’s incredible success (so far, with more to come!) Each of Team GB’s 373 incredible athletes has done our country proud and the Mango team has been drawn in time and […]

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