Nothing appeared more inviting on a grey London day than the colourful invitation to The Seychelles News Bureau launch, which took place on Wednesday afternoon. Intrigued to gain a glimpse into the brains and business behind the paradise islands, we were delighted to attend on behalf of Mango clients Raffles Praslin Seychelles, and Maia Luxury Resort & Spa on Mahé.
Chief Executive of the Seychelles Tourist Board, Alain St Ange, hosted a fascinating and revelatory press conference and lunch, where we had the pleasure of meeting the new UK PR contact, Lena Hoareau. The launch of the new UK press office is not only exciting for the tourist board but for industry members and the media. The Bureau will act as a hub and source of all Seychelles information, whilst offering a dynamic press office service to the media.
Referring to Seychelles tourism as a whole, Mr St Ange said that the industry is going from strength to strength as the country has spent a considerable amount of time carefully building the appropriate structures.
“The name Seychelles may conjure exotic images in anyone’s mind but that does not mean everyone knows much about the islands. This is then our task: to create awareness however and wherever we can and take every opportunity to raise the profile of our islands by utilising the international media to the full,” he said.
It was particularly interesting to learn about the Seychelles International Mind Body and Spirit festival, which is launching next year and will take place from 18-29th June 2012. The festival will celebrate the natural beauty and restorative qualities that the island has to offer whilst involving everyone from local practitioners to distinguished hoteliers.